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Green dad with Bagir's suit of recycled bottles

Bagir's suit is the first in the world to carry a carbon footprint label.
By Karin Kloosterman  
April 28, 2008

An Israeli company Bagir has devised a new way to help fathers everywhere go green, without Dad ever having to realize it. Bagir and Sears have joined forces and starting this Father's Day are selling the world's first suit made from recycled plastic bottles.

The "EcoGIR" suit to be sold under the Covington private-label, will be available come June in Sears stores across the United States. Made from wool and recycled PET plastic bottles collected in Japan, Bagir's suits will also be the first in the world to carry a carbon footprint label.

A carbon emissions label, they say, will help educate consumers to let them know how much greenhouse gas causing carbon dioxide emissions, or its equivalent, was created during the manufacturing and shipping process.

Driven by the "green" movement, but not calling themselves green, Bagir says it still has a long way to go before becoming the ultimate environmentally-conscious tailored clothing manufacturer. Its first steps however are a leap in this area, and make Bagir a trendsetter that young environmentalists everywhere are talking about.

The company's ultimate dream, says Moshe Gadot, the director of global development and marketing, is to one day see the entire tailored clothing industry go green.

"Eco was a strong direction for our company so we started working with consultants and found a few threats," he tells ISRAEL21c. The first threat was the chemical perchloroethylene known as "perc" used in the dry cleaning business, and which is now entering America's drinking water.

To reduce the use of perc, Bagir invented the world's first machine washable suit, available today through Marks and Spencer. It was a hit among men on the go who liked the idea of washing their suit in water at home or in the hotel, while saving the planet.

When looking at its carbon footprint, Bagir found that it could reduce virgin materials used in the manufacturing process and develop a recycled suit line. Bagir turned to post-consumer waste and decided to incorporate recycled plastic bottles into a couple of lines.

"Recycled bottles save 77 percent of the carbon emissions that go into suit production," says Gadot.

The company also works to educate consumers about using lower temperature wash cycles.

Working with the UK consultancy Greenstone Carbon Management, Gadot say the first step to reduce one's carbon footprint is by measuring it. "The huge impact is during air shipment. So we've started to do more shipping by sea," he says. "Once you start to measure, you start to improve."

The goal is to create a suit that has the least impact on the earth, yet remains stylish and is priced the same as competitive brands.

And if the thought of wearing recycled plastic bottles isn't your dad's thing, consider Bagir's line of organic cotton blend suits, with lining made from bamboo and buttons from Tagua palm tree seeds, ecologically harvested.

Bagir is used to innovation, both in marketing and in producing new garments. They have also created the iPod suit, for music lovers to discreetly hook up to their iPod MP3 player while at the office.

A part of the Polgat Group, today Bagir outfits 1 in 6 UK men, mainly through Marks and Spencer. In the US, Bagir supplies to the higher end label Brookes Brothers and the Limited brand.

Bagir is headquartered in Kiryat Gat Israel, where it maintains a small production line for prototypes and special orders. Its manufacturing sites today are in Jordan, Egypt and China, with subcontractors around the world.

Founded in the 1970s, the company was opened not to supply trendy bellbottom suits to Israelis, but to help give jobs to new immigrants.

And what's next for Bagir is up the company's sleeve.


Blog EntryNo tech cure for oceans 'damned' by plasticMar 31, '08 8:46 AM
for everyone
March 4, 2008 5:45 PM PST

Plastic contamination in the world's oceans is worse than previously imagined and no amount of technology can clean it up, according to Charles Moore. The oceanographer returned February 23 from a five-week odyssey in the Pacific Ocean with samples showing 48 parts plastic for every part of plankton.

"We are damned to a future of pollution by plastic," said Moore, who has spent more than a decade investigating Pacific plastic pollution. "There's no evidence it will end in a millennium."

Moore and his crew continue to study samples of plastic 'soup' from deep in the Pacific Ocean.

Moore and his crew continue to study samples of plastic 'soup' from deep in the Pacific Ocean.

(Credit: Algalita Marine Research Foundation)

A plastic "graveyard" double the size of Texas swirls in the Pacific Ocean between San Francisco and Hawaii. There, his crew had found in the water six parts of plastic for every part plankton, with a fivefold increase in the amount of plastic between 1997 and 2007.

But their latest voyage found the pollution even thicker in the "highway" of ocean leading to the great Garbage Patch, according to Moore, who founded the Algalita Marine Research Foundation in Long Beach, Calif. Moore said that area comprises 2.5 million square miles.

In the Pacific alone, heavily polluted plastic zones amount to the size of the continent of Africa, Moore estimated.

Bobbing in the waters, especially closer to shore, are leftovers of everyday consumer products: plastic bags, toothbrushes, cigarette lighters, bottles and their caps, toys, and fast food wrappers.

"We found a video camera case that was clean enough that you could put a video camera in it, but it was starting to get covered in barnacles," he said.

Eighty percent of garbage within waterways, most of it plastic, begins its journey on land rather than coming from boats, according to Algalita and the California Coastal Commission.

Toxic plastic kills wildlife, poisons seafood, and could even exacerbate global warming.

Stories abound of the bellies of birds and sea creatures stuffed with colorful plastic caps and wrappers mistaken for food.

On their latest trip, Moore's crew was shocked to find that plastic could be creating new habitats. Hungry gulls are traveling far from home into the ocean to feast upon barnacles and crabs attached to plastic debris.

Although there's no solid data about how much plastic birds and fish are eating, plastic in seafood is likely harmful for people to eat, as are better-understood toxic metals such as mercury. Plastic acts like a sponge for poisons such as PCBs, concentrating them at levels a million times higher than in seawater.

Plastic ingredients are linked with various cancers and reproductive problems. For instance, bisphenol A, found in water bottles, has shown in lab rats to disrupt hormones and is associated with obesity and diabetes.

Some scientists believe that those bobbing bits of polymer in the ocean could contribute to global warming by creating a shaded canopy that makes it harder for plankton to grow.

Pelagic crabs attached to plastic, like this laundry basket pulled from the ocean, attract hungry birds.

Pelagic crabs attached to plastic, like this laundry basket pulled from the ocean, attract hungry birds.

(Credit: Algalita Marine Research Foundation)

The deeper Moore's crew traveled into the Garbage Patch, the harder it became to tell what the plastics used to be. That's because the material breaks down into dusty bits. The plastic "soup" is visible up close but not from the air, making its scale difficult to measure with satellite or aerial imagery, he said.

"Day after day, sitting on the bow of that ship, seeing confetti on the surface of ocean, you really become appalled," Moore said.

He gets e-mails nearly every day from companies proposing plastic cleanup methods for the oceans, but none seem feasible by a long shot, he said.

"They want to have navies trawling the ocean, but the ocean's average depth is 2 miles. First you've got to prove you can sift the Sahara Desert."

And Moore is cautious about plans from start-ups such as Climos, which is seeking to seed the ocean with plankton, because there's no proof the algae they'd grow would be safe.

Because Moore sees no way to eliminate the plastic pollution, he urges consumers to change their habits to keep plastic out of waterways. And he wants plastics that can't be recycled not to be produced in the first place.

He and other activists hope for the government to accelerate research into alternatives, perhaps even subsidizing the makers of bioplastics, while building a better recycling infrastructure.

Only about 3 percent of plastics are recycled, according to the Environmental Protection Agency. And of those that are recycled, most appear to be sent abroad because there are relatively few plastics recycling centers in the United States.

Moore is suspicious, however, of new, 'green' plastics that haven't been studied in-depth and whose labels don't show how long they would take to break down in water as opposed to a compost heap.


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