For Dudra, it all started back in college while spending a semester abroad in drought-stricken Sydney, Australia. James learned how cars are cleaned ‘down-under’, without using water. With the U.S. facing pending water restrictions of their own, he decided it was time to make people everywhere aware of this easy and eco-friendly way to care for their vehicles.

James set to work and created his own waterless car wash formula, and enlisted the help of friend Anne Ruozzi, who happened to be in transition between jobs. Together, they began working day and night getting the word out on Eco Touch’s Waterless Car Wash + Polish. "Eco Touch brings consumers a new method of car cleaning that's not only green but also effective," states Dudra. "Imagine conserving 80 gallons of water while getting a shiny car and avoiding the risks of a petroleum-based product."                    

Of course, even environmentally conscious consumers who chose to buy hybrid and other fuel efficient vehicles may not realize the environmental impact of washing their car with typical cleaning products. According to the International Car Wash Association, the average driveway carwash uses 80-140 gallons of water. The chemical-infested runoff water seeps into the ground and infiltrates water sources, adversely affecting both human and aquatic life. In contrast, Eco Touch's waterless wash blends a water-base with plant-derived soaps and surfactants to create a completely organic formula. 

By August 2007, Eco Touch had already been featured in many prominent media outlets such as National Geographic, Treehugger.com, Green Car Magazine, and LA Car. Word of this small company spread quickly and Eco Touch began adding key retailers all over the country.

For more information on Ecotouch, visit their website at www.ecotouch.net or stop by and visit them at the Waste Management Inc. sponsored Going Green Expo in Boston. The event will be held on February 2^nd and 3^rd at the Bayside Expo Center, and will be the third green event of its kind hosted by Going Green Magazine.  With hundreds of Green exhibitors and dozens of Green workshops, the Boston expo promises to attract an estimated 12,000 to 15,000 consumers. For more information on Going Green Energy & Living Expos visit www.goinggreenexpos.com or call: 603-491-6177.    

        
 Sponsors of the Boston show are still signing on and include Waste Management, groSolar, Andersen Renewal, Boston Green Realty, Ben & Jerry’s, and Dragin Geothermal. Collaborating Partners are the Massachusetts Technology Collaborative, MyEnergyStar, EPA Region 1, and Event Video Productions.  Media Partners for the Expo include the Boston Phoenix Media Group, WFX Radio, the River, WCRB Classical, The Frank, and WOKQ.  For an up-to-date listing of Sponsors and Exhibitors for the Boston Expo go to   

www.GoingGreenExpos/BostonSponsors.html

The new £30 million (USD$59.7 million) facility is set to manufacture 30,000 tons of biodiesel per year within 12 months of plant commissioning. The facility will utilize a multiple range of feedstocks, which include fats, greases and non-edible animal fats within a clean production environment.